Language coaching addresses the emotional, motivational, and practical sides of learning a language. Language coaching helps learners develop an awareness of the conditions that influence their learning. Negative experiences from your past can hinder your progress. That is why coaching works by helping learners unearth past limiting beliefs and self-loathing. They become conscious of their reasons for learning the language, their mid-term and long-term objectives, and their degree of motivation. With the help of the coach, learners assess their current situations and where they want to go.

Language coaching applies the principle that learners can self-direct their language study, meaning that they are responsible for all decisions about their own learning process. They decide what to prioritize, their achievement goals, their learning projects, which resources will help them, what specific approach to learning they wish to try, and how to evaluate their results. Language coaching encourages the learner to analyze and think about the different aspects of learning.

The coach supports learners in finding solutions to existing problems and providing adequate resources for them to overcome a specific hurdles. Language coaching encourages learners to focus on successful strategies that can be implemented and where changes are required. This is the coaching formula for success. Learners optimize their learning by working together with their language coach.